ERIC Number: ED189382
Record Type: Non-Journal
Publication Date: 1980-Jun
Reference Count: N/A
Development of a Marketing Services Curriculum Guide. Final Report, September 1, 1979-June 30, 1980.
Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
A project was conducted to develop a marketing services curriculum guide for secondary and postsecondary distributive education programs in the areas of real estate and business/personal services. Interviews were conducted with business people in these two areas to establish their entry-level positions and career-advancement opportunities. Competencies for entry-level positions were identified and validated. Competencies were then categorized, and instructional objectives were written for each category. Curriculum guides were developed for real estate and business/personal services that included areas such as advertising, communications, display, human relations, marketing/economics, management, product/service technology, and selling. (Appended material includes the validation instruments, instructional objectives and competencies for real estate and business/personal services, and field-test copies of the real estate and business/personal services curriculum guides.) (LRA)
Publication Type: Guides - Classroom - Teacher; Reports - Research
Education Level: N/A
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
Identifiers - Location: Illinois