ERIC Number: EJ972742
Record Type: Journal
Publication Date: 2011
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project
Williams, Jacqueline A.; Dobie, Kathryn
Marketing Education Review, v21 n1 p35-42 Spr 2011
Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results of this exercise indicate a high level of student engagement and interest in additional exposure to sales/sourcing technologies. (Contains 3 tables and 2 figures.)
Descriptors: Learner Engagement, Classroom Techniques, Purchasing, Instructional Innovation, Job Skills, Student Projects, Assignments, Business Administration Education, College Instruction, Class Activities, Educational Strategies, Instructional Effectiveness, Student Attitudes, Student Surveys, Computer Uses in Education, Technology Integration, Merchandising, Bids, Computer Software, Pretests Posttests, College Students
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A