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ERIC Number: EJ870710
Record Type: Journal
Publication Date: 2009
Pages: 3
Abstractor: As Provided
Reference Count: 7
ISSN: ISSN-0098-6283
"This Is a Public Service Announcement": Evaluating and Redesigning Campaigns to Teach Attitudes and Persuasion
Koch, Erika J.; Lomore, Christine D.
Teaching of Psychology, v36 n4 p270-272 2009
We present an assignment that requires students to apply their knowledge of the social psychology of attitudes and persuasion to critique and redesign a public service announcement. Students in a 200-level social psychology course evaluated the assignment by indicating their overall attitudes toward the assignment. Students rated the assignment positively, reporting that it would help them to evaluate advertisements in the future, that it helped them to gain a better understanding of the course material, that it helped them to learn to apply social psychological concepts and theories, and that it was enjoyable. (Contains 1 table, 2 notes, and 1 footnote.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A