ERIC Number: EJ682664
Record Type: Journal
Publication Date: 2004-Aug
Reference Count: 5
Public Relations and Technology Transfer Offices: An Assessment of US Universities' Relations with Media and Government
Haney, James M.; Cohn, Andrew
Industry and Higher Education, v18 n4 p227-234 Aug 2004
This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication operations are highlighted, and perceived training needs are identified. Based on their research, the authors recommend: (a) more proactive public relations activities for technology transfer offices, (b) increased promotion of business partnerships, (c) effective evaluation of current activities, (d) possible best practices, (e) specific training initiatives and (f) ways to improve responses to attacks on the Bayh-Dole Act.
Descriptors: Training Needs, Public Relations, Technology Transfer, Universities, Federal Legislation, Evaluation Methods, Surveys, Interviews
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Publication Type: Journal Articles; Numerical/Quantitative Data; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A