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ERIC Number: EJ912122
Record Type: Journal
Publication Date: 2010-Dec
Pages: 18
Abstractor: As Provided
ISSN: ISSN-1744-6503
The Relationship between Fundraising Practice and Job Satisfaction at Historically Black Colleges and Universities
Tindall, Natalie T. J.; Waters, Richard D.
International Journal of Educational Advancement, v10 n3 p198-215 Dec 2010
Fundraising, as studied from a communications/public relations perspective, is an understudied function. This research examines fundraising at public and private historically Black colleges and universities (HBCUs), specifically exploring how these fundraisers incorporate various fundraising strategies into their communication outreach programs with donors and how the utilization of various fundraising communication styles influence how fundraisers view their jobs and the relationship with their employers. Through a survey of 87 HBCU fundraisers, the researchers found that fundraisers largely use one-way fundraising strategies rather than using interactive relationship-building ones. In addition, the location of the institution's fundraising office played a statistically significant role in what models an organization used. Finally, job satisfaction was correlated with the type of fundraising communication HBCU fundraisers engaged in. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A