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Cundiff, Jacob; McCallum, Taylor; Rich, Andrew; Truax, Michael; Ward, Tamara; Havelka, Douglas – Journal of Information Systems Education, 2015
The launch of, the website of the Affordable Care Act (AKA Obamacare), was a major public relations disaster for the Obama administration. This case examines some of the factors that contributed to the failure of the launch and then details how Optum, an information technology service provider, considered the opportunity provided by…
Descriptors: Case Studies, Information Systems, Database Management Systems, Online Vendors
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Peck, Craig M.; Mullen, Carol A. – Journal of School Public Relations, 2008
An unprecedented increase in students' personal technology use presents a new area for study within the educational leadership and administration field. Cellular phones, video posting websites, and online social networking destinations empower students to create and distribute school-related images and stories. Student-developed media content can…
Descriptors: Public Relations, Educational Change, Human Resources, Instructional Leadership
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Rogers, Cathy; Andrews, Valerie – Journalism and Mass Communication Educator, 2013
Tensions that result from varying expectations of service learners and clients/community partners are as common as the pedagogical practice of service learning in public relations courses. The matchmaking process between instructors and clients can influence expectations; however, the literature includes little guidance about the process of client…
Descriptors: Public Relations, Teaching Methods, Service Learning, Interpersonal Relationship
Knight, Catherine – ProQuest LLC, 2013
This two-part quantitative study expanded our understanding of school PR personnel in public school districts, particularly those who worked during the 2009-2012 budget years. Four cultural changes have redefined the paradigm of public education and served as a springboard for this study: technology-enhanced communications information retrieval,…
Descriptors: Public Relations, School Personnel, Staff Role, Responsibility
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Albertson, Janelle – Journal of School Public Relations, 2009
When it comes to keeping an organization on the cutting edge, there is one thing that effective leaders cannot afford to neglect--and that is relationships. To support a quality public relations program in school districts, one of the most important relationships to cultivate is that with building principals. Talk to any seasoned school public…
Descriptors: School Districts, Public Relations, Organizational Effectiveness, Principals
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Watson, Terri N.; Brown, Kathleen M. – Journal of School Public Relations, 2010
Florida's decision to equate a GED to a high school diploma undermines the attempt of No Child Left Behind to close the achievement gap, while infringing on the public's trust. Public trust fosters a culture of systemic equity and social justice, which are necessary for academic excellence (Byrk & Schneider, 2003). Florida's code of ethics for…
Descriptors: Social Justice, High Schools, Trust (Psychology), Graduation Rate
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Wegner, Claas; Janzen, Nadeshda; Zehne, Carolin – European Journal of Science and Mathematics Education, 2015
With decreasing numbers of students pursuing a career in science (OECD, 2008), the call for educational reforms building a basis for an interest in science is great. Cooperation between schools and universities are an important aspect of these reforms, as they aim at sparking an interest in science (Robert Bosch Foundation, 2005). The Ministry of…
Descriptors: Foreign Countries, College School Cooperation, Educational Change, Correlation
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Klyve, Dominic – PRIMUS, 2017
This paper describes efforts by the author to engage and motivate students in undergraduate research by giving them a large audience and engaging the media in disseminating their work. I provide an introduction to public relations from the point of view of a mathematics professor, and describe some lessons I have learned in my own attempts to…
Descriptors: Undergraduate Students, Student Research, Public Relations, Mass Media
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Stevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
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Cumberledge, Jason P. – Update: Applications of Research in Music Education, 2017
College marching bands are a large and visible part of American music education. Institutions of higher learning have benefited from the existence of marching bands, as they serve as a powerful recruitment tool and an essential public relations vehicle for music departments and universities. The benefit students may receive from marching band…
Descriptors: College Students, Music, Music Education, Music Activities
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Moreira, Sonia Virgínia; Lago, Cláudia – Journalism and Mass Communication Educator, 2017
Journalism education started in Brazil in 1947. Today, it comes under the field of Social Communication, along with Advertising, Public Relations, Film, and Radio & TV. For almost 40 years, from 1970 to 2009, a journalism diploma was mandatory to work in a newsroom. As part of the field of Applied Social Sciences, journalism remains popular…
Descriptors: Journalism, Journalism Education, Educational History, Undergraduate Study
Kippley-Ogman, Noah – ProQuest LLC, 2018
This dissertation charts that growth of the profession of fundraising at American colleges and universities. Fundraising has been central to college and university operations from the beginning of American higher education; the fundraising professional, however, is a 20th century phenomenon. From their first campaigns to erect a building or…
Descriptors: Fund Raising, Higher Education, Scholarships, Ethics
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Young, I. Phillip; Vang, Maiyoua; Young, Karen Holsey – Journal of School Public Relations, 2008
Standards-based student achievement scores are used to assess the effectiveness of public education and to have important implications regarding school public relations and human resource practices. Often overlooked is that these scores may be moderated by the characteristics of students, the qualifications of principals, and the restraints…
Descriptors: Academic Achievement, Public Relations, Human Resources, Student Characteristics
Weerts, David J. – Wisconsin Center for the Advancement of Postsecondary Education (NJ1), 2011
A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in…
Descriptors: Higher Education, Public Relations, Marketing, Private Financial Support
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Shimazaki, Takashi; Takenaka, Koji – Health Education & Behavior, 2015
Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and…
Descriptors: Information Dissemination, Public Health, Communication Strategies, Health Promotion
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