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ERIC Number: EJ869464
Record Type: Journal
Publication Date: 2009
Pages: 20
Abstractor: As Provided
Principals' Perceptions of School Public Relations
Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith
Journal of School Public Relations, v30 n2 p166-185 Spr 2009
This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of community demographics, status of school-community relationships, insufficient parental support of education, communication with parents, and school council functions. Principals understood that students could not achieve without family support. Principals also recognized that they could make a difference in strategically planning to work with parents and other key community members to foster a positive environment for student learning. (Contains 6 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A