ERIC Number: EJ1141735
Record Type: Journal
Publication Date: 2017-Jun
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Teaching International Public Relations: An Update Report among Educators
Mak, Angela Ka Ying
Journalism and Mass Communication Educator, v72 n2 p168-182 Jun 2017
Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.
Descriptors: Public Relations, Teaching Methods, International Relations, International Studies, Teacher Characteristics, Institutional Characteristics, Instructional Improvement, Educational Change, Teacher Surveys, Likert Scales, Demography, Achievement Need, College Faculty
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A