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Mak, Angela Ka Ying – Journalism and Mass Communication Educator, 2017
Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…
Descriptors: Public Relations, Teaching Methods, International Relations, International Studies
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Briones, Rowena L.; Shen, Hongmei; Parrish, Candace; Toth, Elizabeth L.; Russell, Maria – Journalism and Mass Communication Educator, 2017
Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's…
Descriptors: Public Relations, Masters Programs, Educational Development, Educational Practices
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Çoruk, Adil – International Journal of Progressive Education, 2018
Schools are at the forefront of the institutions that need to be in close relations with the social environment. In this regard, practices of the public relations are prominent. This obligation is also responsibility of the school principals, as there are no public relations units in public schools. The purpose of this research is to reveal the…
Descriptors: Principals, Administrator Attitudes, Public Relations, Social Environment
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Anderson, LaKesha N. – Journal of Communication Pedagogy, 2019
This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief…
Descriptors: Introductory Courses, Public Relations, Critical Thinking, Writing Skills
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Place, Katie R. – Journalism and Mass Communication Educator, 2018
The purpose of this study was to examine the role of ethics and service learning client work in public relations education. Interviews were conducted with students at three universities who had completed public relations client work. Findings suggest that ethics in client work involves honesty, respect, following personal convictions, bracketing…
Descriptors: Ethics, Public Relations, Student Attitudes, Role
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Taylor, Ronald E. – Journalism and Mass Communication Educator, 2016
A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Public relations is described as a major that allows for and encourages creative expression and that…
Descriptors: Public Relations, Essays, Content Analysis, Student Writing Models
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Jong, Wouter – Communication Teacher, 2021
Courses: Public Relations, Public Administration, Crisis Communication, and Crisis Management. Objective: Students explore crisis communication in a public setting, where public leaders are supposed to communicate the impact of a crisis to citizens, the media, and other stakeholders.
Descriptors: Leadership, Crisis Management, Communication Strategies, Learning Activities
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Pascual-Ferrá, Paola – Communication Teacher, 2019
Faculty who are interested in activism and social justice often struggle with how to integrate principles of community activism into courses that have been traditionally designed to prepare students for careers in the corporate world. Most public relations textbooks now dedicate a section or chapter to corporate social responsibility due to its…
Descriptors: Critical Thinking, Fund Raising, Activism, Scholarship
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Weissman, Paula L.; Puglisi, Gemma; Bernardini, Dario; Graf, Joseph – Journalism and Mass Communication Educator, 2019
This study describes the characteristics of fully online public relations and strategic communication master's programs offered by regionally accredited nonprofit and public universities in the United States. A website analysis of 53 programs reveals the types of institutions and academic units offering these programs, degrees offered, program…
Descriptors: Masters Programs, Communications, Public Relations, Web Sites
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McCollough, Christopher J. – Journal of Community Engagement and Higher Education, 2020
Literature in service learning offers examples of professional, social, and civic value to students, faculty, and community. The literature has not fully examined the impact of student participation on their levels of civic involvement among graduates several years removed from the coursework. This study is a case analysis of seven years of…
Descriptors: Citizenship Responsibility, Public Relations, Business Administration Education, Student Attitudes
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Mak, Angela Ka Ying; Hutton, James G. – Journalism and Mass Communication Educator, 2014
Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that…
Descriptors: Foreign Countries, Public Relations, Films, Teaching Methods
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Morris, Pamela K. – Journal of Advertising Education, 2016
Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for…
Descriptors: Team Teaching, Advertising, Public Relations, Educational Benefits
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Waymer, Damion; Brown, Kenon A. – Journal for Multicultural Education, 2018
Purpose: The purpose of this study is to address a practical question and problem: what can explain the small number of underrepresented racial and ethnic practitioners in the public relations industry? By placing race at the center of this study via critical race theory, the authors sought to answer the previously mentioned practical question.…
Descriptors: Public Relations, Undergraduate Students, Disproportionate Representation, Race
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Peltola, Arlene – International Journal of Work-Integrated Learning, 2018
A recent (2017) study of the United States Bureau of Labor Statistics indicates that the unemployment rate for 20-24-year-olds, the age when many graduate from university and enter the workforce, is nearly twice that of all other age groups. The startling statistic suggests that more can be done to better prepare undergraduates for the workplace.…
Descriptors: Public Relations, Career Readiness, Employment Potential, Workplace Learning
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Su, Chiaoning; Gilbert, Holly; Youngquist, Jeff – Communication Teacher, 2021
Courses: Crisis Communication, Crisis and Issue Management, Writing for Public Relations, Public Relations Capstone. Objective: This unit activity refines traditional simulation activities used in crisis communication education. By partnering with crisis management professionals and developing localized, multi-stage scenarios grounded in the…
Descriptors: Crisis Management, Learning Activities, Simulation, Communication (Thought Transfer)
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