ERIC Number: EJ363892
Record Type: CIJE
Publication Date: 1987
Public Relations and Marketing.
Savage, Daniel D.
New Directions for Community Colleges, n60 p75-81 Win 1987
Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)
Descriptors: Community Colleges, Marketing, Public Relations, School Community Relationship, School Support, Two Year Colleges
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Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A