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Savage, Daniel D. – New Directions for Community Colleges, 1987
Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)
Descriptors: Community Colleges, Marketing, Public Relations, School Community Relationship
Marek, Michael – Online Submission, 2005
Educators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an…
Descriptors: Constructivism (Learning), Public Relations, Marketing, Interaction
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Hagan, Linda M. – American Journal of Business Education, 2012
Undergraduate marketing and public relations capstone courses utilize client projects to allow students to apply their knowledge and encourage collaboration. Yet, at the graduate level, especially with courses offered in an online modality, experiential service learning in the form of client project assignments presents unique challenges. However,…
Descriptors: Experiential Learning, Online Courses, Business Administration Education, Service Learning
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Journal of Educational Public Relations, 1989
Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)
Descriptors: Communication Skills, Elementary Secondary Education, Marketing, Parent School Relationship
Horspool, Agi – ProQuest LLC, 2013
Organizations have started using social media to support activities such as team collaboration and knowledge sharing, yet few researchers have systematically investigated the context and culture within which these implementations occur, nor the perceived impact according to organizational users. Additionally, researchers have not yet considered…
Descriptors: Social Media, Teamwork, Knowledge Management, Sharing Behavior
Johnson, Philomena M. – Forum on Public Policy Online, 2010
The key to building successful strategies as a higher education practitioner promoting 21st century green economy career awareness for women attending urban universities, demands advocating for benefits, and subverting potential barriers, to positively influence career choices. Women's career investment and returns increase when proper strategies…
Descriptors: Sustainability, Conservation (Environment), Ecology, Quality of Life
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Claussen, Dane S. – Academe, 2011
Standard media coverage of higher education hasn't changed that much since the 1940s, and it doesn't serve the core functions of higher education well. US news media could not maintain their anti-intellectualism without widespread public acceptance, but schools of journalism must accept their share of the blame. US journalists historically came…
Descriptors: News Media, Mass Media Role, Anti Intellectualism, Journalism Education
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Shadinger, David; Toomey, Deborah – College Teaching, 2014
Knacktive is a one-term course that incorporates a highly select group of undergraduate students and replicates the intense teamwork atmosphere of a technology-oriented, professional marketing communication agency. As an interdisciplinary learning opportunity, Knacktive melds students from five disciplines--including art and graphic design,…
Descriptors: Courses, Undergraduate Students, Teamwork, Interdisciplinary Approach
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Masiki, Trent – Journal of Marketing for Higher Education, 2011
Extensive scholarship exists on both symbolic leadership and corporate visual identity (CVI), yet little scholarly attention has been focused on the intersection of these two bodies of knowledge. In the field of education, that intersection is known as academic visual identity (AVI). The purpose of this article is to demonstrate that AVI…
Descriptors: Visual Aids, Relationship, Organizations (Groups), Public Relations
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Oplatka, Izhar; Nupar, Idit – Education and Society, 2012
The article reviews the distinctive components of school reputation and exposes various determinants that shape this reputation among parents. Some 21 Israeli parents participated in semi-structured interviews during 2009-2010 in which they were asked about their interpretations of school reputation and its determinants. Research data demonstrates…
Descriptors: Foreign Countries, Reputation, School Choice, Parent Attitudes
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Matuozzi, Robert N. – Public Services Quarterly, 2009
Though the core mission of a university library--to provide essential support for teaching and research remains unchanged--the library cannot escape budgetary constraints. It has to compete for resources with other departments and programs in the university. Times are hard, with some states currently reporting unprecedented budget deficits with…
Descriptors: Public Relations, Research Libraries, Academic Libraries, Library Services
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Lenhardt, Marie C.; Young, Patti Ann – Professional School Counseling, 2001
Professional counselors must assume the responsibility for the continued expansion and growth of the counseling profession. Article provides counselors with practical strategies to strengthen their public image and promote more positions and programming, particularly, at the elementary level. Background information is included on public relations,…
Descriptors: Career Development, Counselor Role, Elementary Education, Professional Development
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Buchholz, William J. – Journal of Business and Technical Communication, 1989
Presents a year-long study of the duties, skills, and knowledge required of business- and technical-communication professionals in Boston, Massachusetts. Focuses on six categories of practice: technical communication, publishing, public relations, marketing, development, and training. Suggests that in the next decade communication practitioners…
Descriptors: Business Communication, Communication Research, Content Analysis, Employment Opportunities
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Amsler, Sarah S.; Bolsmann, Chris – British Journal of Sociology of Education, 2012
In this article we explore the dual role of global university rankings in the creation of a new, knowledge-identified, transnational capitalist class and in facilitating new forms of social exclusion. We examine how and why the practice of ranking universities has become widely defined by national and international organisations as an important…
Descriptors: Higher Education, Public Relations, Foreign Countries, Social Isolation
Holley, Debbie; Boyle, Tom – European Journal of Open, Distance and E-Learning, 2012
Students studying Marketing, Fashion, Public Relations, Advertising and similar subjects need to develop a "critical eye" in relation to images, media and digital technologies. This project aims to empower teachers to develop multimedia learning resources that would support students engaging in this essential activity. Developing such…
Descriptors: Teacher Empowerment, Teacher Developed Materials, Critical Thinking, Multimedia Materials
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