The Miscellaneous Studies section of the proceedings contains the following 16 papers: "Mickey Mouse and Bugs Bunny: Iconography of Two Corporate Stars" (William A. Mikulak); "We Know Who You Are: A Niche Communications Explication and Model" (Jana Frederick-Collins); "The Ways They Get Their Stories: Is Utilitarianism the…

Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory,…

Noncommunicable diseases (NCDs) impose a growing burden on the health, economy, and development of South Africa. According to the World Health Organization, four risk factors, tobacco use, alcohol consumption, unhealthy diets, and physical inactivity, account for a significant proportion of major NCDs. We analyze the role of tobacco, alcohol, and…

This bibliography lists and describes published and unpublished material relating to mass communications in Hong Kong and Macao, from 1945 to 1973. Most of the items listed are written in Chinese; a limited number are in English. Part one, which deals with Hong Kong, lists 115 items divided into 18 sections: bibliography and reference material;…

This curriculum guide gives a brief review of the relation of business to the community and an introduction to problems in organizing a small business. These problems include basic long-range decisions: type of financing, need for the business, and method of financing. The document also focuses on the more immediate problems of location, housing,…

Encompassing both the practical and the scholarly, this annotated bibliography on public relations aims to provide a window into some of each of the offerings in academic and business journals, as well as in trade and professional journals published in 1997. The introduction notes that many entries in the bibliography deal with the Internet, the…

As the first attempt to provide a comprehensive list covering the multidisciplinary fields of mass communication in Asia, this bibliography was assembled over a two-year period by compilers in ten Asian countries and represents all of the academic areas relevant to communication. Accompanied by short descriptive annotations (except where the…

Although advertising has played a key role in bringing corporate social responsibility (CSR) to the public agenda on behalf of agency clients, little effort has been made to define what social responsibility means in advertising. A national survey of 1,045 advertising and marketing communications students from 176 colleges and universities were…

Communication is a critical government function that has important implications for public administration and effective governance. This research study explores how communication competencies are taught in public affairs programs in the United States. Based on a general web content analysis of graduate programs, and specific analyses of course…

This document contains validated activities and competencies needed by information professionals working as records and information managers. The activities of information professionals are listed by function: records and information program management; systems analysis; records center administration; general administration; planning; financial…

This bibliography is divided into three sections. The first section represents a search of Educational Resources Information Center (ERIC), with ED or EJ number, as appropriate, given for each item; the second section represents materials currently held by the Clearinghouse of Resources for Educators of Adults at Syracuse University; the third…

Designed for students from Jefferson County (Kentucky) public schools doing internships at the Kentucky Opera, this workbook explains the intern's, the supervisor's, and the school coordinator's roles. Intern job descriptions are provided (box office/group sales, company management, finance/data processing, assisting at the Kentucky Opera Guild,…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

As one of a series of ten bibliographies on Asian countries, this work covers the multi-disciplinary field of mass communication in the country of Korea. For the bibliography, areas such as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social…

Estimates are that 32 million people currently play fantasy football every year. Project Based Learning (PBL) is one method of engaging students in the educational process. This paper outlines a semester long project undertaken by undergraduate sport management students that uses fantasy football as a vehicle to enhance student knowledge of basic…