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Using an Opinion Poll to Build an Obesity-Prevention Social Marketing Campaign for Low-Income Asian and Hispanic Immigrants: Report of Findings
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Sugerman, Sharon; Backman, Desiree; Foerster, Susan B.; Ghirardelli, Alyssa; Linares, Amanda; Fong, Amy – Journal of Nutrition Education and Behavior, 2011
Objective: To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign. Design: Nineteen questions on obesity prevention-related topics were embedded into a larger random digit-dial survey investigating the effects of language and cultural barriers on health care…
Descriptors: Obesity, Physical Activities, Opinions, Health Insurance
Reliability of a Retail Food Store Survey and Development of an Accompanying Retail Scoring System to Communicate Survey Findings and Identify Vendors for Healthful Food and Marketing Initiatives
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Ghirardelli, Alyssa; Quinn, Valerie; Sugerman, Sharon – Journal of Nutrition Education and Behavior, 2011
Objective: To develop a retail grocery instrument with weighted scoring to be used as an indicator of the food environment. Participants/Setting: Twenty six retail food stores in low-income areas in California. Intervention: Observational. Main Outcome Measure(s): Inter-rater reliability for grocery store survey instrument. Description of store…
Descriptors: Interrater Reliability, Marketing, Scoring, Correlation
Effect of Fresh Fruit Availability at Worksites on the Fruit and Vegetable Consumption of Low-Wage Employees
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Backman, Desiree; Gonzaga, Gian; Sugerman, Sharon; Francis, Dona; Cook, Sara – Journal of Nutrition Education and Behavior, 2011
Objective: To examine the impact of fresh fruit availability at worksites on the fruit and vegetable consumption and related psychosocial determinants of low-wage employees. Design: A prospective, randomized block experimental design. Setting: Seven apparel manufacturing and 2 food processing worksites. Participants: A convenience sample of 391…
Descriptors: Wages, Research Design, Employees, Intervention
The "Power Play! Campaign's School Idea & Resource Kits" Improve Determinants of Fruit and Vegetable Intake and Physical Activity among Fourth- and Fifth-Grade Children
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Keihner, Angie Jo; Meigs, Reba; Sugerman, Sharon; Backman, Desiree; Garbolino, Tanya; Mitchell, Patrick – Journal of Nutrition Education and Behavior, 2011
Objective: Examine the effect of the "California Children's Power Play! Campaign's School Idea & Resource Kits" for fourth/fifth grades on the psychosocial determinants of fruit and vegetable (FV) intake and physical activity (PA). Methods: Randomized, controlled trial (n = 31 low-resource public schools; 1,154 children). Ten…
Descriptors: Physical Activities, Self Efficacy, Statistical Analysis, Grade 5
California Adults Increase Fruit and Vegetable Consumption from 1997-2007
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Sugerman, Sharon; Foerster, Susan B.; Gregson, Jennifer; Linares, Amanda; Hudes, Mark – Journal of Nutrition Education and Behavior, 2011
Objective: To determine whether fruit and vegetable consumption among California adults significantly increased from 1997-2007. Design: Biennial telephone surveillance surveys of California adults' dietary practices. Participants: California adults (n = 9,105 total all 6 surveys). Intervention: Surveillance data reporting. Main Outcome Measures:…
Descriptors: Eating Habits, Adults, Behavior Change, State Programs
Building Evaluation Capacity in Local Programs for Multisite Nutrition Education Interventions
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Fourney, Andrew; Gregson, Jennifer; Sugerman, Sharon; Bellow, Andrew – Journal of Nutrition Education and Behavior, 2011
From 2004-2008, capacity to conduct program evaluation was built among the "Network for a Healthy California's" 48 largest local partners. Capacity building was done within a framework of Empowerment Evaluation and Utility-Focused evaluation. Tools included: a Scope of Work template, a handbook, a compendium of surveys, an evaluation…
Descriptors: Program Evaluation, Nutrition, Technical Assistance, Nutrition Instruction