ERIC Number: EJ1098099
Record Type: Journal
Publication Date: 2016
Corporate Schooling Meets Corporate Media: Standards, Testing, and Technophilia
Saltman, Kenneth J.
Review of Education, Pedagogy & Cultural Studies, v38 n2 p105-123 2016
Educational publishing corporations and media corporations in the United States have been converging, especially through the promotion of standardization, testing, and for-profit educational technologies. Media and technology companies--including News Corp, Apple, and Microsoft--have significantly expanded their presence in public schools to sell hardware and curriculum products such as tablets and learning software aligned with the Common Core State Standards. The growing role of for-profit media in public education is structural and systematic, and it has economic, political, and cultural implications for a society theoretically committed to democratic values. In this article, Kenneth J. Saltman details the tendencies of for-profit companies to standardize, homogenize, and automate knowledge, curriculum, and pedagogy. The first section of the article reviews the policy trends that established the standards, standardization, and technology regime that created the conditions for the education media/tech convergence and its consequences. The second section examines the economic interests driving the expansion of media and education companies, with a particular look at the expansion of tablet products; and the third section discusses the political and cultural implications of these trends.
Descriptors: Publishing Industry, Mass Media Role, Standards, Testing, Educational Technology, Public Schools, School Business Relationship, Handheld Devices, Technology Uses in Education, Educational Trends, Trend Analysis, Politics of Education, Corporations, Neoliberalism, Common Core State Standards, Automation, Privatization, Educational Change, Educational Policy, High Stakes Tests, Educational Legislation, Federal Legislation, Elementary Secondary Education
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Authoring Institution: N/A
Identifiers - Laws, Policies, & Programs: Elementary and Secondary Education Act