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Currents | 211 |
Author
Ryan, Ellen | 9 |
Barbalich, Andrea | 6 |
Sabo, Sandra R. | 4 |
Schreiber, William | 4 |
Shoemaker, Donna | 4 |
McNamee, Mike | 3 |
Christion, Laura | 2 |
Geuder, Maridith Walker | 2 |
Hay, Tina M. | 2 |
Hollister, Peter H. | 2 |
Lee, Annette Hannon | 2 |
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Practitioners | 163 |
Administrators | 160 |
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Shea, Susan C. – Currents, 1999
Eight high-profile college administrators offer recommendations for successful public relations administration, including being proactive, getting connected on campus and in the community, knowing how to talk to the media, being a good listener, crafting the key messages, knowing the chief administrator, seeing the big picture, and hiring…
Descriptors: Administrators, College Environment, College Presidents, Fund Raising
Ryan, Ellen – Currents, 1990
A 4-year study produced workable standards for capturing comparative costs useful to college administrators in fund raising, alumni administration, and public relations. The 51 institutions of higher education that completed the study reported their expenditures and gift income for the years 1985-86, 1986-87, and 1987-88. (MLW)
Descriptors: Alumni Associations, Budgets, Comparative Analysis, Costs
Shoemaker, Donna – Currents, 1993
Interviews with five college presidents and their chief public relations officers concerning their professional relationships and approaches to program administration are summarized. Comments focus on the importance of trust, adaptability, communication, shared roles in policymaking, staying informed, and use of strategic thinking in effective…
Descriptors: Administrator Attitudes, Administrator Role, College Administration, College Planning
Barbalich, Andrea – Currents, 1992
Two retired university public relations professionals (Ray Colvig and Bob Beyers) are profiled, and their reflections on changes in higher education and campus public relations are offered. Both argue that uncompromising commitment to integrity, support of administration and colleagues, making oneself available, and making academics a priority are…
Descriptors: Academic Standards, Disclosure, Educational Change, Educational Objectives
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement
Soisson, John – Currents, 1994
College and university public relations professionals are encouraged to follow the example of business in managing their publications programs. Planning, marketing those plans to the campus community, involving administration, and assuming accountability are seen as key elements in publications program success. (MSE)
Descriptors: Accountability, Business Administration, College Administration, Competition
Rayburn, J. D., II; Preston, Thomas L. – Currents, 1990
It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)
Descriptors: College Administration, Fund Raising, Higher Education, Program Effectiveness
Hollister, Peter – Currents, 1985
A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)
Descriptors: Higher Education, Institutional Advancement, Program Administration, Program Effectiveness
Taylor, Karla – Currents, 1995
Colleagues of the late Virginia Carter Smith, former communications vice president of the Council for Advancement and Support of Education (CASE), comment on her special qualities and contributions to the organization and its administration. (MSE)
Descriptors: Administrator Characteristics, Administrator Role, Efficiency, Employer Employee Relationship
Crowther, Connie – Currents, 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…
Descriptors: Budgeting, College Administration, Consultants, Foreign Countries
Walker, Richard O.; And Others – Currents, 1991
Administrators concerned with institutional development at an independent elementary/secondary school, a state university, a school of theology, and a private college share suggestions for maintaining the fund-raising momentum between major capital campaigns. Suggestions address leadership, volunteers, donors, planning, and administration. (DB)
Descriptors: Church Related Colleges, Elementary Secondary Education, Fund Raising, Guidelines
Noonan, Alison – Currents, 1993
Planning for a successful transition to a new college administration is divided into four phases: (1) preparing for the announcement of a new leader; (2) making the formal presentation; (3) getting acquainted and introducing the president to others; and (4) creating regular opportunities for ongoing communication with all constituencies. (MSE)
Descriptors: Administrator Role, College Administration, College Presidents, Higher Education
Ryan, Ellen – Currents, 1995
Six college and university alumni and development professionals comment on problems and potential of computer software for program administration. They look at current problems with software, discuss capabilities they would like to have, and make predictions for the future of software abilities, hardware uses, sales, and other issues. (MSE)
Descriptors: Alumni, College Administration, Computer Software, Computer Software Evaluation
Trachtman, Leon E. – Currents, 1987
Faculty members and advancement officers tend to come from different environments and to inhabit different worlds. The failure of the two to understand one another and work together in the interest of their institutions is discussed. The central administration must serve as a bridge between the two. (MLW)
Descriptors: College Administration, College Faculty, Deans, Educational Finance
Thieblot, Bernice Ashby – Currents, 1989
Colleges can communicate important positive messages to minority group students in the information disseminated about institutional mission and goals, admission and financial aid, administration, student support services, curriculum, the campus community, campus activities, location, and educational benefits and in photographic images of college…
Descriptors: Ancillary School Services, College Administration, College Admission, College Curriculum