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ERIC Number: EJ852112
Record Type: Journal
Publication Date: 2009
Pages: 21
Abstractor: As Provided
Reference Count: 41
ISSN: ISSN-0907-5682
Between Consumerism and Protectionism: Attitudes towards Children, Consumption and the Media in Estonia
Keller, Margit; Kalmus, Veronika
Childhood: A Global Journal of Child Research, v16 n3 p355-375 2009
This study measures attitudes towards children's vulnerability or empowerment within consumer culture, based on data from a representative population survey (N = 1475) conducted in Estonia in 2005. The study use indices comprised of assessments of consumption practices and assertions pertaining to the "endangered vs empowered child" debate in consumer and media studies. The results of the analysis show that consumerism and brand valuation are more strongly predicted by age and income and opinions about children's vulnerability to advertising are mostly influenced by education and gender. Attitudes on the socializing role of the media are poorly explained by sociodemographic variables, although income and education play a more important role. (Contains 6 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Estonia