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ERIC Number: EJ1004711
Record Type: Journal
Publication Date: 2013-Apr
Pages: 24
Abstractor: As Provided
ISSN: ISSN-0360-3989
Inducing Resistance to Conspiracy Theory Propaganda: Testing Inoculation and Metainoculation Strategies
Banas, John A.; Miller, Gregory
Human Communication Research, v39 n2 p184-207 Apr 2013
This investigation examined the boundaries of inoculation theory by examining how inoculation can be applied to conspiracy theory propaganda as well as inoculation itself (called metainoculation). A 3-phase experiment with 312 participants compared 3 main groups: no-treatment control, inoculation, and metainoculation. Research questions explored how inoculation and metainoculation effects differ based on the argument structure of inoculation messages (fact- vs. logic-based). The attack message was a 40-minute chapter from the "9/11 Truth" conspiracy theory film, "Loose Change: Final Cut". The results indicated that both the inoculation treatments induced more resistance than the control message, with the fact-based treatment being the most effective. The results also revealed that metainoculation treatments reduced the efficacy of the inoculation treatments. (Contains 1 table and 1 note.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A