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ERIC Number: EJ975645
Record Type: Journal
Publication Date: 2012-Aug
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0273-4753
A New Tool for Identifying Research Standards and Evaluating Research Performance
Bacon, Donald R.; Paul, Pallab; Stewart, Kim A.; Mukhopadhyay, Kausiki
Journal of Marketing Education, v34 n2 p194-208 Aug 2012
Much has been written about the evaluation of faculty research productivity in promotion and tenure decisions, including many articles that seek to determine the rank of various marketing journals. Yet how faculty evaluators combine journal quality, quantity, and author contribution to form judgments of a scholar's performance is unclear. A mathematical model of faculty judgment is presented that estimates a scholar's research productivity that is surprisingly consistent with actual faculty evaluations. The model does not replace human judgment in evaluating a scholar's research performance, but the model enhances clarity and objectivity in the evaluation process. The method is demonstrated with marketing faculty at one university. (Contains 9 tables and 1 figure.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A