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Peer reviewed Peer reviewed
ERIC Number: EJ439883
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0309-314X
Marketing Online Services: Product, Market and Strategy.
Trudell, Libby
Online Review, v15 n3-4 p207-25 Jun-Aug 1991
Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing issues; and the market of the future. (13 references) (LRW)
Publication Type: Journal Articles; Information Analyses; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A