ERIC Number: EJ972756
Record Type: Journal
Publication Date: 2011
Abstractor: As Provided
Skyview Foods: Eric's Real Dilemma with Channel Partners
Castleberry, Stephen B.
Marketing Education Review, v21 n2 p183-188 Sum 2011
As a marketing analyst, Eric is faced with several ethical dilemmas. When asked to engage in unethical and illegal behavior, Eric must decide whether to obey his boss and fudge the numbers (the counts of product purchased in order to get reimbursed more from the manufacturer during special sales) or take the ethical route. The case consists of two parts, with the second part revealing how Eric's dilemma took an unexpected turn for the worst when one manufacturer discovers the discrepancies. The case is based on a real situation in the real world and the teaching note (available online) provides details on what happened in the end.
Descriptors: Ethics, Marketing, Business Administration Education, Case Method (Teaching Technique), Discussion (Teaching Technique)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A