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ERIC Number: EJ855600
Record Type: Journal
Publication Date: 2009-May
Pages: 18
Abstractor: As Provided
ISSN: ISSN-1466-4208
Pre-Interaction Management in Multinational Companies in Central Europe
Nekvapil, Jiri; Sherman, Tamah
Current Issues in Language Planning, v10 n2 p181-198 May 2009
This article is devoted to the linguistic, communicative and sociocultural situation in branches of multinational companies located in the Czech Republic and Hungary. There are typically several languages used in these branches. In addition to the local languages, there are the languages of the parent companies--most commonly English or German, and also French. The core of the article is the description of the strategies on various levels of the company used to manage problems anticipated in future interactions. We demonstrate that these strategies originate as the result of communication problems the employees have already experienced and are created and reproduced in anticipation of similar problems in the future. We place emphasis on the close relationship between the way in which individuals systematically solve language and communication problems and how multinational companies do so, and we thus contribute to the further investigation of the interplay between micro- and macro-language planning. The article has its theoretical basis in language management theory as conceived by J.V. Neustupny and B.H. Jernudd, but its ambition is also to develop the theory further, above all through the concept of pre-interaction management. (Contains 2 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Czech Republic; Hungary