ERIC Number: EJ652959
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Advertising Content in Physical Activity Print Materials.
Cardinal, Bradley J.
American Journal of Health Promotion, v16 n5 p255-58 May-Jun 2002
Evaluated the advertising content contained in physical activity print materials. Analysis of print materials obtained from 80 sources (e.g., physicians' offices and fitness events) indicated that most materials contained some form of advertising. Materials coming from commercial product vendors generally contained more advertising than materials coming from nonprofit, government, and professional association sources. (SM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A