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ERIC Number: EJ807201
Record Type: Journal
Publication Date: 2004
Pages: 7
Abstractor: As Provided
ISSN: ISSN-0273-4753
Beliefs and Expectations of Principles of Marketing Students
Ferrell, Linda; Gonzalez, Gabriel
Journal of Marketing Education, v26 n2 p116-122 2004
Students were surveyed to determine their beliefs and expectations prior to taking their Principles of Marketing class. The students were surveyed on the first day of class before any introduction to the course. The students were asked eight open-ended questions to determine their knowledge and awareness about marketing as a field of study. The results indicated that students believe marketing comprises selling, advertising, and promotion. Almost half of the respondents believe that marketing is a "bad business practice," and nearly one-fourth thought that marketing was a poor career choice. Recommendations are provided for how to address student misconceptions and beliefs about marketing. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A