A core of educational concepts in business ownership and management for two-year postsecondary institutions is outlined: economic systems, economic decisionmaking, organizational structure, management principles, marketing factors, accounting, legal obligations, financial structure, risk-taking and insurance, taxes, data processing, and social…

This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested…

This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…

Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis.…

Considers the full-time program in sawmilling and wood handling at Williamsport Area Community College (Pennsylvania), which stresses head sawing; edging and trimming processes; log and lumber grading; marketing and business principles; yard, storage, and kiln operations; and sawmill skills. (MB)

This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting the benefits message; (4) marketing tech prep to…

Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of seven courses within the Business Management and Marketing program: Principles of Accounting,…

The Virginia Community College System (VCCS) initiated the Marketing and Retention Recognition Program (MRRP) to identify and publicize innovative marketing and retention activities being implemented throughout the system. This report offers brief sketches of some of the exemplary projects identified by the MRRP. First, introductory material…

This document contains 272 competencies, grouped into 36 units, for tech prep programs in the business/computer technology cluster. The competencies were developed through collaboration of Ohio business, industry, and labor representatives and secondary and associate degree educators. The competencies are rated either "essential"…

Social sciences in the community college are at a critical point in their history and development. Except for a few statistical aberrations, enrollment in the social sciences and humanities is declining significantly. The idea of marketing a segment of a college's or university's offerings, particularly when it is not tied to a particular problem…

Defines publicity, advertising, and promotion. Explains the four principles of using media in educational marketing: know the goal of the promotion, the interests and biases of newspapers and radio and television stations, the programs of other local educational services, and the definition of newsworthiness for the various media. (DD)

Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of six courses in the Sales and Marketing Management program: Principles of Accounting, Salesmanship,…

Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic…

Enrollment statistics and projections confirm the importance of focusing community college student recruitment and retention efforts on re-entry students. Re-entry students are a distinct and growing population whose educational requirements often differ from those of younger, traditional students. The literature on adult learners indicates that:…

In spring 1984, Riverside Community College (RCC) initiated a strategic planning process designed to draw a larger proportion of the college community into institutional planning. In the first meetings of the President's Strategic Planning Advisory Committee (PSPAC), 58 faculty, managers and support staff gathered to address questions concerning…