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Direct linkBryant, Carol A.; Courtney, Anita H.; McDermott, Robert J.; Alfonso, Moya L.; Baldwin, Julie A.; Nickelson, Jen; Brown, Kelli R. McCormack; DeBate, Rita D.; Phillips, Leah M.; Thompson, Zachary; Zhu, Yiliang – Journal of School Health, 2010
Background: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age)…
Descriptors: Physical Activities, Health Promotion, Prevention, Public Health
Bell-Ellison, Bethany A.; Forthofer, Melinda S.; McDermott, Robert J.; Zapata, Lauren B.; Nearns, Jodi L.; Curran, K. T.; Calkins, Susan A.; Bryant, Carol A.; McCormack Brown, Kelli R. – Middle School Journal (J3), 2009
Theater has been used as an educational tool since the Great Depression era, and it is currently considered an effective tool for health promotion and reducing risk-taking behaviors among youth. Theater projects are well suited for communicating prevention messages to youth audiences because they can depict real-life settings and characters who…
Descriptors: Health Promotion, Smoking, Prevention, Drinking
Download full textMcDermott, Robert J.; Mayer, Alyssa B. – American Journal of Health Education, 2011
Background: Launched 50 years ago, the School Health Education Study (SHES) examined the health education offerings in 135 public school systems, in 38 states, and over 1100 elementary schools and 350 secondary schools. In its second year, knowledge surveys were administered to students in grades 6, 9 and 12 at many of these schools. Analysis of…
Descriptors: Curriculum Development, Comprehensive School Health Education, Program Effectiveness, Advocacy
