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Vowles, Nicole; Hutto, Alexandra; Miller, Peter Max M. – e-Journal of Business Education and Scholarship of Teaching, 2017
This study analyzes a sample of students' writing to assess their understanding of marketing concepts in the context of a Principles of Marketing course. Content analysis of pre- and post-essays was used to assess student knowledge of marketing concepts. The data was collected in Principles of Marketing classes. and highlight that many students…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Content Analysis
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Woodham, Omar P. – Marketing Education Review, 2018
This article introduces a simulation, Marketplace Live, and compares students' simulation performance with their course performance. The sample is drawn from 13 sections of the author's Marketing Concepts (Principles of Marketing) course. The results support the idea that marketing simulations do contribute to learning marketing concepts. Evidence…
Descriptors: Marketing, Teaching Methods, Instructional Effectiveness, Tests
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DeLong, Deborah; Elbeck, Matthew – Marketing Education Review, 2018
This exploratory study looks at the relative impact of student soft and hard skills on entry-level marketing job interview success. Marketing professionals with hiring experience conducted pre-course and post-course structured interviews with students in a Principles of Marketing course using behaviorally anchored rating scales to tap soft and…
Descriptors: Marketing, Employment Interviews, Job Skills, Employment Qualifications
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Motameni, Reza – Journal of University Teaching and Learning Practice, 2018
Purpose of the Study: The overall purpose of this study was to investigate whether or not the incorporation of combined flipped classroom, and collaborative learning pedagogical schemes in two restructured sections of principles of marketing course, had any positive impact on students' learning of 100 key marketing concepts, processes, and…
Descriptors: Marketing, Blended Learning, Cooperative Learning, Teaching Methods
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Elbeck, Matt; DeLong, Deborah – e-Journal of Business Education and Scholarship of Teaching, 2015
This study advances the literature on the incidence, attitudes and motivations to complete extra credit assignments. Behavioral feedback from 59 marketing instructors and 43 Principles of Marketing students aligned with reported incidence rates of offering and completing extra credit assignments, respectively. This was followed with open-ended…
Descriptors: Marketing, Business Administration Education, Assignments, Incidence
Young, Mark R. – Journal of Marketing Education, 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…
Descriptors: Marketing, Blended Learning, College Students, College Faculty
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Damron-Martinez, Datha; Jackson, Katherine L. – Marketing Education Review, 2017
Because of the ever-increasing demand by faculty for realistic, experiential-learning exercises easily incorporated into the marketing curriculum, this article offers a new exercise that is based on Parlin's early work in marketing research with Campbell's soup: garbology. Garbology is an entertaining, experiential learning activity that serves as…
Descriptors: Consumer Economics, Marketing, Experiential Learning, Learning Activities
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Thomas, Veronica L.; Magnotta, Sarah R.; Chang, Hua; Steffes, Erin – Marketing Education Review, 2018
Instructors are faced with the challenge of teaching a significant amount of material covering a wide variety of topics in a Principles of Marketing course. In order to present the critical consumer decision-making process concept in a meaningful way while remaining mindful of time constraints, we propose a semi-structured classroom activity that…
Descriptors: Role Playing, Decision Making, Experiential Learning, Class Activities
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Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
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Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2014
Curriculum-Faculty-Reinforcement (CFR) alignment is an alignment between fundamental marketing concepts that are integral to the mastery of knowledge expected of our marketing graduates, their perceived importance by the faculty, and their level of reinforcement throughout core marketing courses required to obtain a marketing degree. This research…
Descriptors: Marketing, Business Administration Education, Curriculum, College Faculty
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Atwong, Catherine T. – Marketing Education Review, 2015
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Descriptors: Social Media, Practicums, Newspapers, Marketing
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Harvey, James W.; McCrohan, Kevin F. – Marketing Education Review, 2017
Two fallacious assumptions can mislead assurance of learning (AoL) loop closing. Association to Advance Collegiate Schools of Business guidance states that learning goals should reflect the outcomes most valued by the program, but evidence shows that schools assign equal priorities to the skills selected. The second false assumption is that…
Descriptors: Case Studies, Business Administration Education, Skill Development, Prior Learning
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Swanson, Scott R.; Wald, Karla A. – Marketing Education Review, 2013
This paper describes a simple creative exercise that utilizes collage as a tool for student expression of feelings and impressions as well as reflection and understanding of the question "What is marketing?" This engaging activity can enhance student learning and understanding of the marketing field by identifying and clarifying…
Descriptors: Teaching Methods, Art Activities, Art Products, Marketing
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Stanton, Angela D'Auria; Stanton, Wilbur W. – Marketing Education Review, 2013
Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader…
Descriptors: Marketing, Business Administration Education, College Students, Thinking Skills
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Lancellotti, Matthew; Thomas, Sunil; Kohli, Chiranjeev – Journal of Education for Business, 2016
The objective of this teaching innovation was to incorporate a comprehensive set of short online video modules covering key topics from the undergraduate principles of marketing class, and to evaluate its effectiveness in improving student learning. A quasiexperimental design was used to compare students who had access to video modules with a…
Descriptors: Instructional Innovation, Online Courses, Learning Modules, Video Technology
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