ERIC Number: EJ592818
Record Type: CIJE
Publication Date: 1999
Teaching PR Campaigns: The Current State of the Art.
Benigni, Vincent L.; Cameron, Glen T.
Journalism and Mass Communication Educator, v54 n2 p50-60 Sum 1999
Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and their influence in the grading process; and insights and innovations. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A