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Showing 76 to 90 of 115 results Save | Export
Hayes, Thomas – CURRENTS, 2009
Some might wonder what institutions of education could possibly learn from a mouse, a gecko, or even a polar bear. But when people link those animals to the brands they represent (Disney, GEICO, and Coca-Cola, respectively), they realize that marketing and communications departments at higher education institutions across the world would love to…
Descriptors: Higher Education, Marketing, Administrative Principles, Institutional Advancement
Pryor, Chris – 1987
This workbook was prepared for those interested in starting their own business, as well as business owners with many years experience who have never developed an organized promotional program. Introductory sections explain how to use the workbook and stress the need for promotion. The next sections outline the steps and ask users to respond to…
Descriptors: Adult Education, Advertising, Business Administration, Business Education
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Pattinson, Hugh; Brown, Linden – Internet Research, 1996
Discusses the new information infrastructure and its possible influences on marketing. Highlights include an alternative perspective of industrial economic history based on infrastructure development; the Internet and its positioning within the new information infrastructure; future possibilities and impacts on organizational structure; and…
Descriptors: Economic Factors, Futures (of Society), Internet, Marketing
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Gallagher, Sean; LaBrie, John – Continuing Higher Education Review, 2012
It is an exciting time for online education. Lately, there has been breathless talk of a "revolution" and massive "disruption," largely based on Massively Open Online Course (MOOC) models pioneered by universities such as MIT and Stanford, and headline-grabbing start-up companies such as Udacity and Coursera. Meanwhile,…
Descriptors: Continuing Education Units, Continuing Education, Teaching Methods, Electronic Learning
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Jeffrey, Scott; Alvarez, Jaime – Community College Journal of Research and Practice, 2010
The Geospatial Applications Program at the Community College of Baltimore County (CCBC), located five miles west of downtown Baltimore, Maryland, provides comprehensive instruction in geographic information systems (GIS), remote sensing and global positioning systems (GPS). Geospatial techniques, which include computer-based mapping and remote…
Descriptors: Satellites (Aerospace), State Programs, Technology, Community Colleges
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Gottschall, Kristina; Wardman, Natasha; Edgeworth, Kathryn; Hutchesson, Rachael; Saltmarsh, Sue – Australian Journal of Education, 2010
Over the last decade, education researchers have been concerned with the "impression management" activities of schools in the current climate of school corporatisation. Among these activities is the dissemination of school prospectuses that, far from being merely arbitrary sources of information, are seen as strategic texts that…
Descriptors: Private Schools, Foreign Countries, Males, Masculinity
Grabowski, Stanley M. – 1981
Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…
Descriptors: College Admission, College Applicants, College Bound Students, College Choice
Gross, Michael A. – School Administrator, 2004
The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of…
Descriptors: Marketing, Public Education, Strategic Planning, Educational Research
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Gomes, Alfredo M.; Robertson, Susan L.; Dale, Roger – Globalisation, Societies and Education, 2012
This article aims to discuss the relationship between higher education (HE), globalisation and regionalism projects focusing on HE in Latin America and Brazil. It is claimed that HE has predominantly taken the diverse, yet concerted and co-ordinated routes of globalisation and regionalisation and, by doing so, been profoundly transformed. The…
Descriptors: Higher Education, Foreign Countries, Global Approach, Correlation
Fickes, Michael – College Planning & Management, 2003
Discusses the advantages to colleges and universities of "branding" and "positioning" their schools in the minds of students. Offers examples of successful positioning by colleges. (EV)
Descriptors: Higher Education, Institutional Advancement, Marketing, Student Recruitment
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Beard, Debbie; Schwieger, Dana; Surendran, Ken – Information Systems Education Journal, 2010
Economic conditions over the past year have brought most nations in the world to a state of flux. What once appeared to be a thriving economy has now been in one of the steepest recessions in decades. To get our economy back on track, organizations will need to seek IT investments and solutions that increase productivity, improve security and…
Descriptors: Information Technology, Economic Development, Career Choice, Employment Qualifications
Cifone, Rocco John – ProQuest LLC, 2013
The purpose of this study was to determine what effect the perception of an institution's prestige has on strategic planning undertaken by American Catholic colleges and universities and whether these schools engage in purposeful and effective positioning of themselves in the market. The study considered efforts to achieve preeminence amongst…
Descriptors: Church Related Colleges, Universities, Catholics, Reputation
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Cardoso, Sonia; Carvalho, Teresa; Santiago, Rui – European Journal of Education, 2011
A progressive attempt to replace traditional public administration values and concepts by others that are closer to private management can be observed in the replacement of the service user concept by that of consumer or client. This redefinition's more implicit or explicit intent is to increase consumers'/clients' status, their capacity to choose…
Descriptors: Communication Strategies, Higher Education, Qualitative Research, Public Administration
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van Auken, Stuart; Wells, Ludmilla Gricenko; Chrysler, Earl – Journal of Education for Business, 2005
In this article, the authors provide insight into alumni perceptions of Master of Business Administration (MBA) program return on investment (ROI). They sought to assess the relative value of skills, knowledge, and teaching methods in explaining ROI. By developing insight into the drivers of ROI, the real utility of MBA program ingredients can be…
Descriptors: Educational Assessment, Business Administration Education, Masters Programs, Return on Investment
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Ivy, Jonathan – International Journal of Educational Management, 2001
Investigated how marketing is used to convey higher education institution type image in the United Kingdom and South Africa. Using correspondence analysis, revealed the unique positionings created by old and new universities and technikons in these countries. Also identified which marketing tools they use in conveying their image. (EV)
Descriptors: Foreign Countries, Higher Education, Institutional Advancement, Marketing
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