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Peer reviewed
Werth, Barry – Change, 1988
Mount Holyoke College was examined to see how it manages itself, how it raises and spends money. Holyoke's president understood that, in a competitive age, the key was not so much educating as it was positioning. Marketing and price fixing are discussed. (MLW)
Descriptors: Competition, Educational Finance, Elitism, Fund Raising
Roberts, Richard – Journal of Instruction Delivery Systems, 1994
Discusses how advertisers use information (i.e., how they organize and present words) and suggests similarities with educators who try to attract attention, impart information, and foster retention of that information. Positioning in marketing is explained; and educational implications are discussed, including focusing on the audience and studying…
Descriptors: Advertising, Audience Awareness, Information Utilization, Instructional Design
Peer reviewed
Sterngold, Arthur – Special Libraries, 1982
The positioning process of marketing used by special libraries and information centers involves two key decisions from which other decisions are derived: to which user groups marketing programs and services will be directed; and which information needs will be served. Two cases are discussed and a bibliography is provided. (EJS)
Descriptors: Hospitals, Information Centers, Information Needs, Information Services
Baskett, H. K.; Hamilton, A. Bruce – 1985
Some of the most common predictions relating to university continuing education units provide a base from which a discussion of future strategies can begin. These include the following: the Big Generation (i.e., baby boomers) is here; knowledge, not products, is the major focus of society; competition for the traditional university continuing…
Descriptors: Continuing Education, Educational Innovation, Educational Objectives, Foreign Countries
Peer reviewed
Harris, Ronald R. – Journal of Cooperative Education, 1983
Examines the concept of positioning, which is the way that individuals perceive and are made aware of a program and believe in its benefit to them and its application to cooperative education programs. Includes a five-step plan for assessing the position of cooperative programs and six ways to implement a positioning strategy. (JOW)
Descriptors: Access to Education, Cooperative Education, Flexible Scheduling, Marketing
Moisan, Leonard J. – AGB Reports, 1987
Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…
Descriptors: Attitudes, College Planning, Governing Boards, Higher Education
Zeiss, Anthony – 1986
Community colleges, because of their late arrival in the development of American education, have suffered from an image and identity problem since their inception. To deal with this problem, community colleges should position themselves as unique community-based service-oriented colleges and market a specific focus to the general public. The first…
Descriptors: College Role, Community Colleges, Economic Development, Institutional Advancement
Kaufman, Roger – Performance and Instruction, 1995
Discusses marketing and management strategies and evaluates the path most traveled; going beyond market-driven; proactive and reactive organizational positioning; ways to manage human and physical resources to make both market-driven and market-making contributions; and values necessary for an organization to move from market-driven to…
Descriptors: Evaluation Criteria, Marketing, Needs Assessment, Operations Research
Peer reviewed
Kluka, Darlene A.; Mitchell, Carolyn B. – Journal of Physical Education, Recreation and Dance, 1990
The physical educator or coach may be responsible for marketing programs to the public, and skill in 35mm photography can help. Ingredients necessary for successful 35mm movement photography are discussed: knowledge of the movement and the appropriate equipment; techniques for capturing movement; positioning for the ultimate shot; and practice.…
Descriptors: Athletics, Elementary Secondary Education, Higher Education, Marketing
Peer reviewed
Trachtenberg, Stephen Joel – Planning for Higher Education, 1985
Discusses ways that a school clarifies its sense of itself and of its role so as to present itself adequately to the outside world, including potential students. (MLW)
Descriptors: College Administration, College Admission, College Planning, College Role
Harris, Christopher – School Library Journal, 2006
Blogs and the whole gamut of interactive, Web-based tools are redefining how we connect with people and content on the Internet. This is the widely discussed next step known as Web 2.0, a truly revolutionary concept in which pervasive interactivity, where multitudes of users online actively exchange or contribute content, will transform the very…
Descriptors: Internet, School Libraries, Library Services, Information Technology
College Entrance Examination Board, New York, NY. – 1984
Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…
Descriptors: College Admission, College Choice, Computer Oriented Programs, Consultants
Reframing and the Liberal Arts: Creative Decision-Making in the Global Marketplace. Working Paper/3.
Barnett, Steve – 1988
In order to understand creative decisionmaking in the rapidly changing global marketplace, business executives must view, interpret, and analyze events with new vision. A framework for understanding old thought patterns is provided along with suggestions on ways in which the humanities and social sciences (and other liberal arts) can help the…
Descriptors: Business, Creative Thinking, Decision Making, Education Work Relationship