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ERIC Number: EJ343547
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Television: Polysemy and Popularity.
Fiske, John
Critical Studies in Mass Communication, v3 n4 p391-408 Dec 1986
Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Mass Media Effects, Popular Culture, Programing (Broadcast), Social Desirability, Social Environment, Social Influences, Subcultures, Television, Television Research
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A