ERIC Number: EJ427534
Record Type: CIJE
Publication Date: 1991
Marketing Social Service Programs Using Political Campaign Technology.
Computers in Human Services, v8 n1 p67-72 1991
Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared. (LRW)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-9981.