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Peer reviewed Peer reviewed
ERIC Number: EJ379907
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Inoculation in Political Campaign Communication.
Pfau, Michael; Burgoon, Michael
Human Communication Research, v15 n1 p91-111 Fall 1988
Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A