New communication technologies express the transformation of traditional communication technologies in parallel with technological development. New media tools, such as propaganda tools in political elections, have become widespread in recent years. The use of social media in political elections has gained significant importance in recent years.…

The School Strike for Climate campaign led to public discussion about children's political participation. Children are generally excluded from formal political systems, however this campaign challenges mainstream attitudes that children are not sufficiently competent to participate in politics. This paper presents an analysis of Australian…

Investigates the influence of negative advertising in political campaigns. Concludes that negative advertising reduces the image evaluation of the targeted politician. (SRT)

Political campaigns have been more concerned with public relations than with public policy as a result of television domination. Illustrates how political speeches are dominated by symbols without substance. (CK)

A study of undecided voters in the 1976 political campaign indicates that they were neither inattentive nor apathetic. Only two characteristics distinguished decided from undecided voters: frequency of discussing the candidates and viewing national network television news. (JMF)

Explores the nature of political polling describing various kinds of polls, when the polls are used, and other external factors affecting polling in political campaigns. Provides three lessons to help students understand and develop skills related to polling as preparation for their roles as citizens in a democracy. (CMK)

Critiques and studies have found the traditional two-step flow model of social influence inadequate to describe and explain relationships between interpersonal and mass communications during political campaigns. A study was undertaken to incorporate a wider range of variables pertinent to both kinds of political communication behaviors to redefine…

The prevalent use of sophisticated advertising techniques in political campaigns presents the great danger that citizens can be manipulated to make political decisions out of emotion rather than rational thought. Citizens must be provided with the educational tools needed to detect the bias, distortion, and other tactics used to influence them.…

In recent years, television spot advertising has become an important part of political campaigns because it allows candidates to select the most favorable content, medium, time, and audience available to them. In the 1984 United States Senate campaign in Michigan, both the incumbent, Democrat Carl Levin, and the challenger, Republican Jack Lousma,…

This paper argues that Dwight Eisenhower's use of television in the political campaign in 1956 helped mark the rise of the centralized presidential campaign strategy. To determine the impact of television on this campaign and describe the campaign's inner workings, the paper recounts (1) the Republican dilemma over the use of television and the…

To examine the congruency between voters' personal agendas and the perceived agendas of candidates, 160 college students interviewed repeatedly during the 1980 presidential campaign were asked to rate both the importance they assigned and the importance they felt each candidate assigned to eight major campaign issues. The influence of the election…

For decades research on mass media in political campaigns has yielded little evidence of direct, significant effects. Most survey research on elections found adequate explanations for voting decisions while excluding the impact of mass media. Although the increasing use of expensive television advertising campaigns is evidence of the confidence of…

"Vague quantifiers" used on quasi-quantitative rating scales (such as "often, sometimes, rarely, or never") are discussed in this paper in terms of the problems they create both for theory development and for issues of analysis. The purpose of the paper was to investigate some of these issues as they relate to the measurement…

In 1972, M. McCombs and D. Shaw introduced the idea that the mass media have the ability to tell the public which issues are of major importance in a political campaign by virtue of the amount of coverage they give each. This they termed the "agenda setting" function of the media. A study was conducted to investigate various aspects of…

From his vantage point as News Director of CBS News in Washington, the author examines the role of television news in our society and gives an insider's view of the day-to-day process of selecting and presenting news. Highlighting the book are in-depth discussions of past and recent news events. The Nixon "Checkers" speech, John…