ERIC Number: EJ626627
Record Type: Journal
Publication Date: 2000
A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.
Holdford, David A.; Stratton, Timothy P.
American Journal of Pharmaceutical Education, v64 p41S-47S Win 2000
Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students appropriate for pharmacy graduate education, promotional strategies, and assessment of marketing strategies. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A