ERIC Number: EJ382633
Record Type: CIJE
Publication Date: 1988
Momentum: "Developing Masterful Marketing Plans."
Meservey, Lynne D.
Child Care Information Exchange, n64 p29-31 Dec 1988
Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A