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Walker, Kristen L.; Kiesler, Tina; Malone, Summer – Online Submission, 2016
This project involved the development of a comprehensive and educational social marketing communications plan designed to help educate middle-school-aged youth about information use and abuse online. We achieved our goal of enhancing digital information literacy while developing critical thinking and creative communication skills for…
Descriptors: Middle School Students, Privacy, Information Utilization, Internet
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Gyure, James F.; Arnold, Susan G. – Journal of Marketing for Higher Education, 2003
Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how…
Descriptors: Higher Education, Student Recruitment, Marketing, Social Theories
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Elias, Arthur W. – Information Services and Use, 1986
Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)
Descriptors: Abstracts, Indexes, Information Services, Long Range Planning
Gordillo, Liliana D. J.; Domínguez, Benedicta M.; Vega, Claudia; De la Cruz, Adriana; Angeles, Mario – Journal of Educational Psychology - Propositos y Representaciones, 2020
In a globalized and competitive world, the need for the Higher Education Institutions to have a competitive advantage and exceed the expectations of the learners becomes more and more imperative, although the fundamental part of the Institutions is also true in addition to capturing enrollment is to retain it. and to retain it, and to achieve the…
Descriptors: Student Recruitment, Marketing, College Students, Student Satisfaction
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Rhodes, Keith – WPA: Writing Program Administration, 2000
Considers the value of consciously applying marketing language to educational efforts. Urges that market analysis might lead composition administrators to go with some flows that at first might seem best resisted. Presents an introduction to marketing rhetoric. Considers examining the current "plan" for marketing composition and its effects,…
Descriptors: Educational Strategies, Higher Education, Marketing, Rhetoric
Topor, Robert S. – Currents, 1985
Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)
Descriptors: College Administration, Higher Education, Institutional Advancement, Marketing
Richardson, Lisa – ProQuest LLC, 2013
School choice reform rests on the notion that competition amongst schools will produce more efficient schools and improve the educational system as a whole. This study focused on the impact of school choice competition on school principals in both magnet schools and traditional public schools in a midsized district in Florida. This study examined…
Descriptors: School Choice, Competition, Principals, Magnet Schools
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Maust, Robert N. – New Directions for Higher Education, 1985
Although college administrators may be committed to the concept and need for institutional marketing, even a well-developed marketing plan may not work if it is not clearly organized to address special needs. This article reviews management fads, how to make jargon operational, organizational dynamics, and monitoring fads. (MSE)
Descriptors: College Administration, College Role, Comparative Analysis, Higher Education
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Cerny, Ed – College and University, 1992
A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…
Descriptors: College Administration, Comparative Analysis, Enrollment Influences, Higher Education
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Hicks, Nancy; Gray, Deborah M.; Bond, Jeremy – Journal of Educators Online, 2019
Communicating with students is one of the most important responsibilities for faculty in an online course. It can also be a puzzling process. Having a "communication plan" and understanding effective email strategies, along with proper timing and frequency of communicating with students, are all important pieces of this puzzle. We…
Descriptors: Teacher Student Relationship, Interpersonal Communication, Communication Strategies, Interaction
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Harris, Tracy A. – Journal of College Admission, 1994
Considers need for colleges and universities to develop effective marketing plan for recruitment of black students. Highlights advantages of designing marketing plan for recruitment of black alumni to assist in recruitment and retention of black students. Identifies key indicators that often hinder institutions in their recruitment of black…
Descriptors: Alumni, Black Students, Blacks, College Choice
Eby, Gulsun; Yuzer, T. Volkan – IGI Global, 2013
Developments in online learning and its design are areas that continue to grow in order to enhance students' learning environments and experiences. However, in the implementation of new technologies, the importance of properly and fairly overseeing these courses is often undervalued. "Project Management Approaches for Online Learning Design"…
Descriptors: Instructional Design, Electronic Learning, Distance Education, Internet
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Palazesi, Louis Mark; Bower, Beverly L.; Schwartz, Robert A. – Journal of Marketing for Higher Education, 2008
The purpose of this study was to present a grounded theory that fills in gaps in the higher education literature on the concept of educational consumer value and perceptions that support consumer value. Specifically, this study focuses on the learning experiences of Baby Boomers (40-60 year old adults) as older adult students attending community…
Descriptors: Community Colleges, Consumer Economics, Baby Boomers, Student Recruitment
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Miller, Susan W. – Journal of Career Education, 1983
Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)
Descriptors: Career Education, Community Involvement, Educational Needs, Institutional Advancement
Haynes, Thomas B.; Schroeder, Connie – Vocational Education Journal, 1989
Describes sample vocational activities that stimulate critical thinking: (1) setting up an accounting system (business education); (2) developing a marketing plan (marketing education); (3) developing a fertilizer application plan (agricultural education); (4) making the best purchase (home economics); (5) planning a repair/remodeling project…
Descriptors: Agricultural Education, Allied Health Occupations Education, Business Education, Critical Thinking
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