ERIC Number: EJ256790
Record Type: Journal
Publication Date: 1981-Dec
Reference Count: N/A
Marketing: A Definition for Community Colleges.
Kotler, Philip; Goldgehn, Leslie A.
New Directions for Community Colleges, n36 p5-12 Dec 1981
Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college. (DD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A