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ERIC Number: ED551707
Record Type: Non-Journal
Publication Date: 2012
Pages: 198
Abstractor: As Provided
ISBN: 978-1-2678-1605-4
Alumni Giving: A Case Study of the Factors That Influence Philanthropic Behavior of Alumni Donors of Historically Black Colleges and Universities
Roy-Rasheed, Lupita D.
ProQuest LLC, Ph.D. Dissertation, Capella University
This research project was a study of the philanthropic behavior of local alumni donors at two historically Black colleges and universities (HBCUs) in the South Central Region. Specifically, the research explored HBCUs' local alumni donors' experiences, perceptions, triggers, and motivations and how these factors influence alumni giving. This research provides senior-level administrators with a body of literature that guides the development of fundraising strategies for understanding the experiences, perceptions, triggers, and motivations of local alumni donors, and the research can help shape the fundraising policies and practices of these institutions. This research also has practical implications for interactions between HBCUs and their alumni, including how to motivate nondonors and nonlocal donors to contribute financially. The findings of this study provide the groundwork for future research on HBCUs' local alumni donors. As a result, the following recommendations for future research are made. Additional research should be conducted regarding the roles and responsibilities of HBCU presidents and development officers as it relates to the philanthropic process of alumni donors. This additional research should include the review of existing theories to confirm the findings. Conduct studies on the institutional and theoretical implications of culture on alumni giving and how a downturn in the economy has shifted HBCUs' fundraising priorities to private sources, particularly alumni donors. Last, research the practices used by HBCUs to educate their alumni on Black philanthropy and whether alumni giving at these institutions increases based on educating their alumni donors. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A