ERIC Number: EJ322539
Record Type: Journal
Publication Date: 1985
Introducing Edward L. Bernays, the "Father of Public Relations."
Yeager, Robert J.
Momentum, v16 n3 p28-29 Sep 1985
Relates some of the public relations achievements and techniques of Edward L. Bernays. Sees modern public relations proceeding from an understanding of individuals, institutions and social groups, and their interrelationships. Considers the information dissemination, persuasion, and attitude integration functions of public relations. Lists Bernays's books. (DMM)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A