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ERIC Number: EJ460908
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-7751
EISSN: N/A
Persuasion Past and Present: Attitudes Aren't What They Used to Be.
Dillard, James Price
Communication Monographs, v60 n1 p90-97 Mar 1993
Makes a case for attending to developments in the study of attitude. Considers how the attitude construct has been conceptualized. Examines contemporary thinking about attitudes and draws out implications of that thinking for the study of persuasion. (RS)
Descriptors: Attitude Change, Attitude Measures, Attitudes, Communication Research, Higher Education, Persuasive Discourse
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Special Issue: Into the New Century.