This dissertation investigates the extent to which a media audience's degree of technology acceptance (as a mediator) and interactivity of the media influence the user's sense of presence, enjoyment, and message engagement, and finally lead to attitude change (persuasion). The study also explores how the user processes a message and changes the…

Many models in science education have tried to clarify the causal relationships of affective variables on student performance, by presenting theoretical models, exploratory SEM (structural equation models), and confirmatory SEM. Based on the literature, the recent AS-TI-CU model scrutinised the most robust stimuli of conceptual understanding (CU):…

Humor in advertising is known to enhance product liking, but this attitude change is often considered nonpredictive of product choice. Previous research relied exclusively on explicit self-report measures to assess attitudes and purchase intentions. The present research shows that unobtrusive association of a product with humor can affect…

The author found through experimentation that a well-used metaphor can facilitate persuasion and attitude change. The author's hypothesis is that inclusion of similes will increase persuasiveness but that use of metaphors instead of similes would have a greater effect in attitude change. (MS)

A communication framework of persuasion and attitude change was utilized to analyze parent-adolescent communication about adolescent risk behavior. Three parent dimensions were deemed important: (a) perceived expertise, (b) perceived trustworthiness, and (c) perceived accessibility. Data were collected in surveys from 668 mother-adolescent dyads…

Persuasion in media discourses produces certain meanings and mobilizes public attitudes in a set direction. Logical appeals, for instance, are created to gather public support for a particular viewpoint, which propagates a specific cause. This paper critically investigates the newspaper's use of persuasion strategies employed by editorial writers…

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive…

Examines the impact of argumentativeness on cognitive responses and attitude change of undergraduate college students. Finds that argumentative individuals generate greater numbers of counterarguments and are more resistant to persuasion. Indicates that attitude change for the highly argumentative individual is a function of both positive and…

Many faculty members demonstrate unwavering resistance to adopting research-based instructional strategies. This phenomenon commonly fits with motivated reasoning, whereby a person feels threatened by persuasion to change, leading to overtly defensive and sometimes disruptive behaviors and refusal. Changing away from established practices may…

Pertaining to studies in communication behavior, this bibliography consists of pertinent articles in academic journals which regularly publish behavior studies related to communication, and relevant English language books published during the period January 1, 1972, through May 31, 1973, as well as those published prior to 1972 but not cited in…

Stories are a powerful means to change people's attitudes and beliefs. The aim of the current work was to shed light on the role of argument strength (argument quality) in narrative persuasion. The present study examined the influence of strong versus weak arguments on attitudes in a low or high narrative context. Moreover, baseline attitudes,…

A localist, parallel constraint satisfaction, artificial neural network model is presented that accounts for a broad collection of attitude and attitude-change phenomena. The network represents the attitude object and cognitions and beliefs related to the attitude, as well as how to integrate a persuasive message into this network. Short-term…

Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

Pre-service science teachers learn about metacognitive knowledge theoretically in their pedagogy courses; however, teaching practice in science classes reveals the theory-practice gap in their metacognitive knowledge, which has practical importance for prospective teachers. This paper reports on an experiment conducted to investigate the influence…

Readings are included on seven topics: 1) theories and models of communication processes, 2) acquisition and performance of communication behaviors, 3) human information processing and diffusion, 4) persuasion and attitude change, 5) psychophysiological approaches to studying communication, 6) interpersonal communication within transracial…