The Guitar is a very popular instrument that is commonly used by many musicians. This study focused on the factors that made the guitar more appealing to the youth in comparison to other instruments. A semi structured, open ended questionnaire was used to collect the data essential for this study. 50 male and 50 female college students were interviewed in this study. The data was thematically coded to acquire the results and conclusions. Purposive sampling was used in this research study and the average age of both male and female respondents is 19 years old. The results suggested that the guitar was more appealing to their generation, affordable to purchase and had a distinct image as a musician and songwriter. The study focused on acoustic guitar players and composers.