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ERIC Number: ED187422
Record Type: RIE
Publication Date: 1979-Apr-26
Mass Society/Culture/Media: An Eclectic Approach.
Clavner, Jerry B.
Instructors of courses in mass society, culture, and communication start out facing three types of difficulties: the historical orientation of learning, the parochialism of various disciplines, and negative intellectually elitist attitudes toward mass culture/media. Added to these problems is the fact that many instructors have little or no training in the methodology of teaching or the content of mass society, culture, and media courses. The instructional materials and media equipment that are available to instructors for such courses often present difficulties of their own, and many instructors are hampered by their lack of conversancy with the major conveyors of mass culture, that is, radio, television, and popular films. One approach to mass society, culture, and media instruction, utilized at Cuyahoga Community College (Ohio), involves a variety of activities, such as games, script reading, student audio-visual productions, old films, and field trips, as well as variations in objectives, content, and evaluation methods. During the course the major concepts of mass society are presented directly and succintly as definitions, and readings and activities are designed to provide examples and descriptions of the concept. The descriptive report provides a sample course assignment and is appended by a course outline, an explanation of "concept tests" and a sample, and a week's schedule. (AYC)
Descriptors: Class Activities, Community Colleges, Course Content, Course Descriptions, Course Objectives, Course Organization, Educational Media, Instructional Innovation, Interdisciplinary Approach, Mass Media, Popular Culture, Teacher Attitudes, Teacher Behavior, Teacher Role, Teaching Methods, Two Year Colleges
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A