ERIC Number: EJ934291
Record Type: Journal
Publication Date: 2011-Aug
Abstractor: As Provided
What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?
Dowell, David John; Small, Felicity A.
Journal of Marketing Education, v33 n2 p140-148 Aug 2011
The purpose of this article is to examine how students are incorporating online resources into their self-regulated learning strategies. The process of developing these learning strategies and the importance of these strategies has been widely researched, but there has been little empirical research into how the students are affected by online environments. This preliminary study focused on the relationship between the use of online resources and the students' overall outcome in the subject. The data were collected from first year on-campus (n = 105) and distance education (n = 258) students after completing their introductory marketing subject. The data were analyzed using correlations, simple regression, and Tobit regression to assess online activity and student outcomes. The results indicate that the use of these online resources has a significant and positive effect on the students' grade. This finding suggests students are incorporating online environments into their learning strategies, which results in higher grades. Moreover, in practical terms, the results imply that teachers can help facilitate student self-learning strategies by creating encouraging and resource-rich online environments. (Contains 1 figure and 5 tables.)
Descriptors: Learning Strategies, Resource Materials, Outcome Based Education, Electronic Libraries, Marketing, Correlation, Regression (Statistics), Use Studies, Self Management, Learner Engagement, Predictor Variables, Hypothesis Testing, Program Effectiveness, Virtual Classrooms
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A