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O'Toole, Paddy; Prince, Nike – Higher Education Research and Development, 2015
Considerable research has been undertaken involving the student experience and depicting undergraduate students as consumers of education. This construction of the relationship between students and universities is based primarily on notions of economic exchange. In this paper, using the construct of the psychological contract, we show that social…
Descriptors: Social Exchange Theory, Undergraduate Students, Student Experience, Student Research
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Tsalas, Nike; Sodian, Beate; Paulus, Markus – Metacognition and Learning, 2017
Metacognitive control is an important factor for successful learning and has been shown to increase across childhood and adolescence. Only few studies have attempted to investigate the cognitive processes and psychological mechanisms that subserve metacognitively-based control and the development thereof. Accordingly, the aim of the current study…
Descriptors: Metacognition, Children, Adults, Correlation
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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Boje, David M. – Management Communication Quarterly, 2001
Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic…
Descriptors: Business Communication, Capitalism, Economic Factors, Higher Education
Association for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
Haverland, Edgar M. – 1966
The question has arisen as to what kind of information a manager without extensive technical training needs to learn to supervise effectively. For example, the Nike Hercules fire control platoon leader, usually an officer in his first active duty assignment, seldom has had extensive technical training. Yet he is responsibile for the…
Descriptors: Administrator Education, Decision Making Skills, Job Skills, Leadership Responsibility
National Council of Teachers of English, Urbana, IL. – 1986
Intended to involve students in language and communication study in such a way that significant thinking occurs, this collection of teaching ideas outlines ways to teach literature and composition that engage the students in such thinking processes as inferring, sequencing, predicting, classifying, problem solving, and synthesizing. The activities…
Descriptors: Content Area Writing, Creative Thinking, Critical Thinking, Elementary Secondary Education