Peer reviewed
ERIC Number: EJ674366
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image.
Levin, Leslie A.; Behrens, Susan J.
Business Communication Quarterly, v66 n3 p52-65 Sep 2003
Employs linguistic theory to analyze how Nike's image is created through internal and external forms of communication. Finds a parallel use of positive images in communication created by both Nike and the media in the early 1980s to late 1990s and a divergence of images when Nike is accused of labor violations. Notes introducing language analysis challenges business students to assess the structure of business communications. (PM)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A