ERIC Number: EJ636852
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
The Television Framing Methods of the National Basketball Association: An Agenda-Setting Application.
Fortunato, John A.
New Jersey Journal of Communication, v9 n2 p166-81 Fall 2001
Identifies and analyzes the exposure and portrayal framing methods that are utilized by the National Basketball Association (NBA). Notes that key informant interviews provide insight into the exposure framing method and reveal two portrayal instruments: cameras and announcers; and three framing strategies: depicting the NBA as a team game, personalizing players, and developing storylines. (SG)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A