ERIC Number: EJ620056
Record Type: Journal
Publication Date: 2000
International Management: Creating a More Realistic Global Planning Environment.
Waldron, Darryl G.
Journal of Teaching in International Business, v12 n1 p79-92 2000
Discusses the need for realistic global planning environments in international business education, introducing a strategic planning model that has teams interacting with teams to strategically analyze a selected multinational company. This dynamic process must result in a single integrated written analysis that specifies an optimal strategy for the firm if it is to maximize shareholder value on a global basis. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A