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Peer reviewed Peer reviewed
ERIC Number: EJ645722
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
A Model of Price Search Behavior in Electronic Marketplace.
Jiang, Pingjun
Internet Research, v12 n2 p181-90 2002
Discussion of online consumer behavior focuses on the development of a conceptual model and a set of propositions to explain the main factors influencing online price search. Integrates the psychological search literature into the context of online searching by incorporating ability and cost to search for information into perceived search efficiency. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A