ERIC Number: EJ911180
Record Type: Journal
Publication Date: 2010-Dec
YouTube Video Project: A "Cool" Way to Learn Communication Ethics
Lehman, Carol M.; DuFrene, Debbie D.; Lehman, Mark W.
Business Communication Quarterly, v73 n4 p444-449 Dec 2010
The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest "cool" technologies for enjoying quick laughs, employing a wide variety of corporate activities, and also communicating relevant, engaging instructional content for today's students. This article describes a YouTube video class project that is a natural fit with today's students because it involves cutting-edge social media while addressing a critical component of professional development-communication ethics. This project encourages critical thinking, creativity, and applied learning in a team environment using a "cool" new media tool.
Descriptors: Class Activities, Critical Thinking, Ethics, Video Technology, Student Projects, Teamwork, Training Methods, Professional Development, Case Method (Teaching Technique), Role Playing, Scoring Rubrics, Business Communication, College Instruction, Business Administration Education, Guidelines, Communication Strategies, Technology Integration, Internet, Computer Assisted Instruction, Web Sites, Electronic Publishing
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A